Local or toll-free, which one should you go for?
There are several things to keep in mind when making the choice. We'll break them down here.
Why pick a local number
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Local numbers are great for establishing a presence in the area you serve. This is the best choice for service-based businesses with the majority of customers in a specific state or province.
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Local numbers are better suited for outgoing calls. When you make a lot of outgoing calls, local numbers are perceived as more trustworthy compared to toll-free numbers due to the increased number of spam calls — so most people are more likely to answer.
Why pick a toll-free number
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Toll-free numbers ensure your callers from across the US and Canada never pay long-distance charges. This is especially important if your main use case is customer support.
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Businesses with toll-free numbers can be perceived as larger and more established.
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Toll-free numbers establish a nationwide presence, appealing more to customers across Canada and the US.
Want to learn more about picking between toll-free and local numbers? Check out our blog post!